The platform is rolling out a fresh option that enables them to cut down on the amount of AI-created videos appearing in their feeds. This initiative comes as the platform disclosed that it now features over 1 bn AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a global rollout. This shift comes amid a rise in AI content, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently absurd or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from digital art to educational videos, and we want to give people the power to adjust the amount of that, based on their own likes,” commented a company executive.
Volume and Proportions
The platform announced that there are currently over a billion videos on its network tagged as artificially created. Overall, in excess of 100 m media items are added to the service every day, making AI-generated material a limited portion of its total content library.
User Control Features
Users will be able to decrease or raise the volume of AI content they view by opening the “manage topic” setting in the application and choosing the AI content topic. Additional categories that are already be adjusted under the tool cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
Its rules require users to tag “realistic” artificially created content, and it bans harmful fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the service will now attach an “AI-made” tag to content produced via its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This action is intended to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a two million dollar educational fund for specialists and organizations to produce educational content about responsible artificial intelligence. This program will assist educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, following controversy over proposals to lay off hundreds of content moderators in the UK. It is planning to cut a significant number of roles in its user protection department in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it gets reviewed by staff. The platform reported a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
